✔✔ CREATIVE | EXPERIENCE | ART ✘✘
TinyTron was a second-screen experience for the 2014 NFL Super Bowl, featuring the Seattle Seahawks. Designed from the ground up, TinyTron was created to pump fan fuel into the living rooms of Seahawks fans around the world. Just like the Jumbo Tron at the big stadium, TinyTron reacted in realtime to the actions of the game.
“Fire up @TinytronTV to add a little extra fun to this @Seahawks annihilation of Denver. #GoHawks #Tinytron” – mister_fusspot
TinyTron exists as a web app optimized for iPad or laptop screen. Fans were instructed to put TinyTron next to their TV playing the Super Bowl, and a well-manned command center directed it's content to react to the game live.
HOW DOES TINYTRON WORK?
A well balanced team of sports-lovers, designers, content managers, and web developers all got together to watch the big game. Just like a production team of a live TV show, the TinyTron team would work together to select animations, tweets, instagrams, and original commentary relevant to what was happening with the game at that exact moment. As the director of TinyTron, it was my role to queue up this content based on the teams media findings and expertise.
ROLE
Experience Design
User Experience
Design Strategy
TEAM
Jessica Katona, collaborator
Alaa Mendili, contributor
Raul Villalobos, collaborator
Corey Paganucci, developer
Agency: Digital Kitchen
LINKS